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Dr. Alessandro Curioni, Vice President of IBM Europe and Africa and Director of the IBM Research Lab in Zurich, Switzerland. | https://x.com/

IBM partners with L’Oréal on sustainable cosmetics through new AI model

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IBM and L'Oréal have announced a collaboration to develop an artificial intelligence model aimed at advancing sustainable cosmetics. This initiative will use IBM's generative AI technology to analyze cosmetic formulation data, enabling L'Oréal to utilize sustainable raw materials more effectively. The project aims to reduce energy and material waste in the production of cosmetics.

The AI model is described as a first-of-its-kind in the industry, merging beauty, chemistry, and technology. It combines L'Oréal's expertise in cosmetic science with IBM's advanced AI technologies for scientific discoveries. This partnership seeks to promote ecological responsibility by exploring renewable raw materials for consumer products.

Stéphane Ortiz from L'Oréal stated that the partnership will "extend the speed and scale of our innovation and reformulation pipeline." Matthieu Cassier highlighted that this alliance marks a new era for their innovation process.

Alessandro Curioni from IBM emphasized the significance of using generative AI for sustainability: "This collaboration is a truly impactful application of generative AI." Guilhaume Leroy-Méline added that it represents "the spirit of AI-augmented research."

The development of this AI model involves analyzing numerous formulations and component data points. This will assist L'Oréal in formulating new products, reformulating existing ones, and optimizing production processes. IBM Consulting will aid L'Oréal in redesigning its formulation discovery process.

Foundation models are a type of AI trained on broad datasets capable of performing various tasks. IBM is pioneering applications beyond language processing into areas like chemistry. This technology could enhance L'Oréal's ability to innovate within the beauty industry while maintaining sustainability goals.

L'Oréal has been dedicated to fulfilling global beauty aspirations for 115 years with a focus on inclusivity and sustainability. With over 90,000 employees worldwide, it generated sales worth 41.18 billion euros in 2023.

IBM provides hybrid cloud and AI solutions globally, helping clients streamline processes and gain competitive advantages across industries like financial services and healthcare.

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