Apple Music is gearing up for Super Bowl LIX by celebrating Kendrick Lamar's Road to Halftime. The company has announced a series of events and exclusive content leading up to the highly anticipated halftime show, which will feature Lamar as the headliner. Rachel Newman, Apple Music’s global head of content and editorial, expressed enthusiasm about Lamar's participation, stating, “He is an artist’s artist — authentic to his core. We couldn’t be more thrilled to watch him headline the third Apple Music Super Bowl Halftime Show this year."
Lamar's latest album, GNX, achieved significant success in 2024, reaching No. 1 in 129 countries. His song "Not Like Us" was also the top-streamed song on Apple Music worldwide. Fans can look forward to a variety of music and exclusive content available through Apple Music in anticipation of the halftime show on February 9 at Caesars Superdome in New Orleans.
Apple Music Radio hosts Ebro Darden and Nadeska Alexis will conduct an official interview with Lamar at a press conference on February 6. The event will be broadcast live across multiple platforms including Apple Music and YouTube. Prior to this, a pre-show featuring hosts Zane Lowe and Eddie Francis will highlight major moments from Apple Music over the past year.
Apple Music Radio plans a four-day takeover starting February 6 with broadcasts from New Orleans and Los Angeles that will explore local music culture while celebrating Lamar's contributions to hip-hop.
Additionally, fans can enjoy mixes from New Orleans DJs such as Legatron Prime and Mannie Fresh on Saturday before the game. A special Kendrick Lamar Megamix by Mustard will also be available.
Apple offers new subscribers six months of its music service for $2.99 for a limited time as part of this campaign.
In parallel efforts, Apple Maps has introduced new features for exploring New Orleans with detailed city experiences and guides curated by Lisa Jackson, Apple's vice president of Environment, Policy, and Social Initiatives.
Apple News provides comprehensive coverage of Super Bowl LIX with news updates from prominent sports publishers like The Athletic and Sports Illustrated.
The Artist Spotlight series on Fitness+ now includes workouts set to Kendrick Lamar's music across various exercise formats including cycling and yoga.
Finally, Apple's community partnerships in New Orleans focus on supporting education through initiatives like those at the Ellis Marsalis Center for Music and Delgado Community College.
