Today, Secretary Kristi Noem announced a new ad campaign aimed at urging illegal immigrants to self-deport and discouraging potential illegal entry into the United States. The campaign, funded by a multimillion-dollar budget, is set to run both nationally and internationally.

The advertisements will be broadcasted on radio, television, and digital platforms in multiple languages. They are designed to target illegal immigrants residing within the U.S. as well as those considering entering the country illegally from abroad. Social media and text messages will also be used to reach these audiences.

Secretary Noem stated: “Thank you, President Donald J. Trump, for securing our border and putting America first. President Trump has a clear message: if you are here illegally, we will find you and deport you. You will never return. But if you leave now, you may have an opportunity to return and enjoy our freedom and live the American Dream.” She further emphasized that criminal aliens should not attempt to enter the U.S., warning: “If you come here and break our laws, we will hunt you down. Criminals are not welcome in the United States.”

This initiative reflects the current administration's stance on immigration enforcement under President Trump’s leadership.