Gary Shapiro CEO at Consumer Technology Association | Official website
Gary Shapiro, CEO and Vice Chair of the Consumer Technology Association (CTA), has voiced concerns over the potential economic impact of new tariffs on imports from Canada, Mexico, and China. Shapiro emphasized that "tariffs are taxes on Americans and American business, not foreign governments or companies." He warned that such tariffs would raise prices for Americans at a time when inflation is already a significant concern.
Shapiro noted that increasing tariffs could lead to higher inflation rates, which would hinder efforts to reduce interest rates. He pointed out that lowering interest rates by two points could save more than $700 billion in annual interest payments on the national debt. The CTA's research indicates that proposed tariffs could decrease U.S. consumer purchasing power for technology products by $90-143 billion.
Additionally, Shapiro highlighted the potential strain on relationships with Canada and Mexico, key trading partners who have pledged to retaliate against U.S. exports. He stated that "tariffs are tools for resolving trade disputes, not political bargaining chips for issues like immigration or drug control."
The CTA urges President Trump to focus on reaching agreements with trading partners to avoid costly trade conflicts and support the American economy.
The Consumer Technology Association is North America's largest technology trade association. It supports over 18 million American jobs through its members, ranging from startups to global brands. The CTA owns CES, a leading tech event where global innovators gather.
CES is recognized as a major platform for breakthrough technologies and will take place in Las Vegas from January 6-9, 2026.
