BuilderBooks, the publishing division of the National Association of Home Builders (NAHB), has released a new edition of its best-selling book, "Social Media Marketing for Your Business." Authored by social media expert Carol Morgan, this second edition offers guidance on integrating various social media components to achieve business success.
Morgan's work provides strategies for assessing and expanding marketing initiatives. It explores the underlying reasons for using social media and suggests practical methods to develop a cohesive content strategy that aligns with business goals. She emphasizes the importance of a long-term approach in crafting an effective marketing strategy with social media at its core.
Industry professionals can expect to learn how to create a content plan that boosts website traffic and enhances engagement on social platforms. The guide also covers setting online goals, measuring success, and managing online reputations to establish expertise in their field.
NAHB Chairman Buddy Hughes commented on the release: “We are pleased to be able to offer a new edition of this very popular guide to social media marketing. Housing professionals will gain the knowledge to develop a plan that will help market their business, increase visibility and make more sales.”
Carol L. Morgan is recognized for her extensive experience as a marketing strategist and consultant. As President of Denim Marketing, she collaborates with builders, developers, mortgage companies, and others in the housing sector nationwide.
The second edition of "Social Media Marketing for Your Business" is available for purchase through BuilderBooks' website. It is priced at $23.95 for retail customers and $21.95 for NAHB members.
For editors interested in reviewing the book, Patricia Potts can be contacted at 202-266-8224 or via email.
