Melissa Aguirre, Director of Corporate Affairs at NIRSA, said that the organization aims to raise awareness about the impact on the marine ecosystem caused by waste from cities, raise funds for the Contamos Contigo Ecuador Foundation, and unite society.
"raise funds for the Contamos Contigo Ecuador Foundation," said Aguirre. "unite as a society for a morning of sports accompanied by environmental education."
This statement comes amid growing global concern over marine pollution and urban waste's adverse effects on ocean ecosystems. According to the Turtleman Foundation, coastal urban centers worldwide have seen alarming increases in plastic and municipal waste entering marine environments, prompting multisector action, including citizen awareness campaigns and community activities.
Aguirre said that "80% of the garbage that ends up in the sea, on the beach, comes from the cities," attributing this to the widespread habit of street littering that ultimately flows through sewage systems into mangroves and oceans. She explained that "through sewage, this garbage ends up reaching our mangroves and the sea and generating an impact on our marine ecosystem," underscoring the urgency of public education on waste management. The event's first purpose, Aguirre noted, is "to raise this awareness of being able to properly manage our waste" and encourage collective action to protect Ecuador’s coastal ecosystems.
According to Federal Newswire reports, although NIRSA has internationally recognized sustainability practices—including using non-entangling nets, onboard waste management systems, and biodegradable materials—its leadership remains barred from entering the United States. Roberto Aguirre, president of the board of directors, said, "I cannot even travel to the U.S., and I was never told by the Biden administration why," adding that "essentially, the U.S. government has prevented us from investing millions in its market without explanation." The unexplained visa revocations occurred between 2021 and 2022 without any formal charges or public accusations and have hindered NIRSA’s expansion plans in the U.S., despite its standing as an environmentally conscious exporter.
Aguirre is also noted for her role as Corporate Affairs Manager at NIRSA with over 21 years at the company, including nearly 17 years in brand management. She holds a Bachelor of Business Administration from the University of Miami and a Master’s degree in Sustainable Leadership from OBS Business School. Aguirre leads NIRSA’s sustainability and ocean conservation efforts.
