DHS launches national ad campaign for CBP Home App encouraging voluntary departure

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Kristi Noem, Secretary of the Department of Homeland Security | Wikimedia

DHS launches national ad campaign for CBP Home App encouraging voluntary departure

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The Department of Homeland Security (DHS) has launched a new advertising campaign to promote the CBP Home App, which is designed to encourage individuals in the United States without legal status to voluntarily return to their home countries. The app offers financial assistance of up to $1,000 and a free flight home for those who choose to self-deport. DHS states that using the app may also allow these individuals the chance to return legally in the future.

Secretary Kristi Noem said, “The CBP Home app gives aliens the option to leave now, and self deport, so they may still have the opportunity to return legally in the future and live the American dream. If they don’t, we will find them, we will deport them, and they will never return.”

According to DHS, those who do not use the app risk facing fines of several thousand dollars, detention, and forced removal from the country.

The ads promoting this initiative will be broadcast on television and online both in the United States and internationally. They will be available in multiple languages with the goal of reaching as many undocumented individuals as possible.

The department emphasizes that this campaign is intended to ensure all undocumented immigrants are aware of their options under current U.S. immigration policy.

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