High Noon has announced a recall of two production lots of its Beach Variety 12-pack vodka seltzer after discovering some packs contain cans labeled as CELSIUS ASTRO VIBE Energy Drink, Sparkling Blue Razz Edition, that are actually filled with alcoholic vodka seltzer. The mislabeling could result in consumers unintentionally ingesting alcohol.
The recall applies only to High Noon Beach Variety 12-packs with the specified lot codes, which were distributed to retailers in Florida, New York, Ohio, South Carolina, Virginia, and Wisconsin. Shipments occurred between July 21 and July 23, 2025. No illnesses or adverse events related to this recall have been reported so far.
High Noon stated the labeling error was caused by a packaging supplier who mistakenly shipped empty CELSIUS cans to High Noon. As a result, some cans intended for CELSIUS energy drinks were filled with vodka seltzer and placed in High Noon packs.
Consumers are urged to check any CELSIUS ASTRO VIBE Energy Drink, Sparkling Blue Razz Edition cans for the affected lot codes (L CCB 02JL25 2:55 to L CCB 02JL25 3:11) before consumption. Impacted products should be disposed of and not consumed. High Noon Beach Variety packs with other lot codes are not affected by this recall.
Those who purchased the identified products can contact High Noon Consumer Relations at consumerrelations@highnoonvodka.com for information about refunds and next steps.
According to the company, "This recall is being conducted with the knowledge of the U.S. Food and Drug Administration and the Alcohol and Tobacco Tax and Trade Bureau."
