Congressman Roger Williams, Chairman of the House Committee on Small Business, and Representative Beth Van Duyne hosted a small business roundtable to discuss the economic opportunities created by the upcoming FIFA World Cup 2026. The event took place on May 4 and brought together four stakeholders from across the Dallas-Fort Worth region who shared how preparations for the tournament are already creating new possibilities for local businesses.
The discussion was organized as part of National Small Business Week and aimed to highlight how major international events can benefit local economies. With Dallas set to be one of the host cities for matches during the World Cup, business owners in North Texas are preparing for increased demand and exposure.
"The World Cup is coming to Dallas, and Main Street is ready to win big," said Chairman Roger Williams. "There's no better way to kick off National Small Business Week than by sitting down with the local entrepreneurs and preparing for an event that will ignite the North Texas economy. The conversation today proved that this is a once-in-a-generation opportunity for small businesses across North Texas. Hearing directly from local stakeholders made clear that when the world comes to Texas this summer, we’re going to make sure every restaurant owner, retailer, and hotel operator in the Dallas-Fort Worth area is positioned to succeed."
The roundtable highlighted optimism among participants about increased business activity due to visitors arriving in Dallas-Fort Worth for tournament matches. Local entrepreneurs discussed strategies they are employing in anticipation of higher customer traffic during the games.
As planning continues ahead of FIFA World Cup 2026 events in Dallas, community leaders say they will keep working with small businesses so they can take full advantage of what many see as a unique chance at growth.
