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Lina M. Khan Chair of the Federal Trade Commission | Official website

FTC issues $2.4 million refunds over deceptive business coaching scheme

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The Federal Trade Commission (FTC) is distributing over $2.4 million in refunds to consumers who were misled by Lurn’s business consulting programs. The FTC filed a lawsuit against Lurn in September 2023, accusing the online business coaching company of making unsubstantiated claims to sell its various money-making programs.

Lurn allegedly made exaggerated promises about the potential earnings from their programs, including claims that participants could become "Stay-At-Home Millionaires" or "Fail 98% of the Time & Still Be Able to Make $11,453 Per Month." According to the FTC's complaint, these claims lacked any supporting evidence, and very few consumers actually profited from the programs.

The FTC is issuing payments to 1,922 consumers who purchased coaching or mentoring programs from Lurn. Most recipients will receive a check by mail and are advised to cash them within 90 days. Those without an address on file will receive a PayPal payment, which should be redeemed within 30 days.

Consumers with questions about their payments can contact Rust Consulting at 833-637-3837 or visit the FTC website for frequently asked questions about the refund process. The FTC emphasizes that it never requires individuals to pay money or provide account information to receive a refund.

The Commission’s interactive dashboards offer a state-by-state breakdown of refunds in FTC cases. In 2023 alone, FTC actions resulted in $324 million in refunds to consumers nationwide.

The Federal Trade Commission aims to promote competition and protect and educate consumers. It does not demand money, make threats, instruct individuals to transfer funds, or promise prizes. More information on consumer topics can be found at consumer.ftc.gov. Fraud, scams, and bad business practices can be reported at ReportFraud.ftc.gov. The public is encouraged to follow the FTC on social media for updates and alerts.

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