National Restaurant Association forecasts comfort food trends and value focus for 2026

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Michelle Korsmo President & Chief Executive Officer at National Restaurant Association | Official website

National Restaurant Association forecasts comfort food trends and value focus for 2026

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The National Restaurant Association has published its 2026 What’s Hot Culinary Forecast, identifying the trends that are expected to influence American restaurant menus in the coming year. The report is based on a survey of hundreds of culinary professionals conducted in October 2025.

According to the association, themes such as nostalgia, comfort, and "flavor escapism" are central to what consumers want from their dining experiences in 2026. Dishes like smashed burgers and Caribbean curry bowls exemplify how restaurants are blending familiar foods with global influences. There is also a focus on protein-rich meals and low-alcohol beverages, reflecting continued interest in wellness.

Dr. Chad Moutray, chief economist for the National Restaurant Association, said: “Comfort and value are the twin pillars shaping America’s menus right now. Consumers are seeking meals that deliver joy and familiarity without breaking the bank, and operators are meeting that ask with creative takes on comfort classics and sourcing local ingredients that make healthy choices easy.”

The report highlights several key trends for 2026:

- Restaurants are strengthening relationships with local farms and producers to emphasize fresh ingredients and sustainability.

- Classic comfort foods such as soups, stews, and burgers remain popular for their nostalgic appeal.

- Value menus offer affordable options as restaurants seek to balance creativity with cost.

- Smashed burgers have returned as a customizable favorite with retro charm.

- Menu labeling using icons makes it easier for diners to understand nutritional content and sustainability efforts.

- Allergen-friendly offerings continue to expand to accommodate dietary restrictions.

- Global comfort foods bring international flavors into familiar dishes.

- Simpler recipes featuring fewer additives reflect consumer demand for ingredient transparency.

- Protein add-ons have become common across menu items from smoothie bowls to pancakes.

- Eco-friendly packaging is replacing single-use plastics as part of broader efforts toward sustainability.

Moutray noted: “The 2026 forecast highlights a restaurant industry that continues to adapt to changing tastes and economic realities. It is driven by connection and creativity, bringing fresh energy to classic favorites while celebrating the global flavors that make dining out an experience.”

For more information or to download the full report, visit the association's website.

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